Alternative Science Careers

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Did you happen to read the last post and become interested in Brand Management at a Pharmaceutical company? If so, you may find this free e-book, Social Media for Pharma Brand Managers, to be quite interesting and useful.

The e-book was created by the FiercePharma editorial team to prepare pharma brand managers for the use of social media in marketing. Social media in marketing has become a very hot topic that you do not want to miss if you are interested in any marketing job.

This e-book specifically covers how to effectively reach consumers by meeting consumers where they live online (where they get all of their medical information online), as well as social media marketing blunders and success stories. Additionally, the e-book covers comments on the FDA’s plan to issue guidelines in regard to social media and pharma companies later this year.

Technorati Tags: Brand Management, Business, marketing, pharma, social media

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An interesting and well paying alternative career for scientists to consider is a Brand Manager at a pharmaceutical company. Brand Management equates to Marketing. Therefore, a Brand Manager is in essence a marketer of a specific brand within a company.
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Responsibilities of a Brand Manager:

Typical responsibilities as a Brand Manager include scanning the business environment, identifying market needs, performing market research, and developing marketing plans and strategies. Responsibilities specifically to the pharmaceutical or medical device industry include developing a market plan to achieve prescription, sales, and profit goals, as well as development of forecasts of brand sales, expenses, and market shares. A brand manager typically analyzes the physician demographics, reimbursement factors, and other market conditions affecting the assigned brands and therapeutic areas. Duties may also include training sales employees and providing strategic guidance.

Pharma Brand Manager Position Requirements:

Generally, a Brand Manager posting in the pharmaceutical industry requires a bachelors or masters degree in engineering, science or pharmacy with at least 5 years of relevant work experience, which may include pharmaceutical field sales, sales management, and/or marketing experience. Some positions may also require a MBA with a few years experience.

If you don’t have the experience, it is recommended to start out as an Assistant Brand Manager or Assistant Product Manager to get the experience. Many of these positions require a bachelors or masters degree but no experience. As an Assistant Brand Manager, you will have the opportunity to work with a brand group that typically includes a Brand Manager and two or three Assistant Brand Managers. This allows the opportunity to get experience in Marketing, with the intent in moving up the ladder to Brand Manager, and possibly Marketing Director.

Additionally, candidates must demonstrate good communication skills and often must be willing to travel.

Good luck in marketing yourself into marketing!

Technorati Tags: Brand Management, Brand Manager, Business, marketing, Marketing and Advertising