Free Social Media e-book for Pharma Brand Managers
Posted by: Career Staff / Category: Career Resource Center-
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Did you happen to read the last post and become interested in Brand Management at a Pharmaceutical company? If so, you may find this free e-book, Social Media for Pharma Brand Managers, to be quite interesting and useful.
The e-book was created by the FiercePharma editorial team to prepare pharma brand managers for the use of social media in marketing. Social media in marketing has become a very hot topic that you do not want to miss if you are interested in any marketing job.
This e-book specifically covers how to effectively reach consumers by meeting consumers where they live online (where they get all of their medical information online), as well as social media marketing blunders and success stories. Additionally, the e-book covers comments on the FDA’s plan to issue guidelines in regard to social media and pharma companies later this year.
Tags: Brand Management, Business, marketing, pharma, social media
